Jordan Brand - Lunar New Year 2025

Role: Senior Footwear Materials Designer

Models:

• (Mens) AJ 1 Low OG, AJ11, Stadium 90

• (Womens) AJ 1 Low SE, AJ5, Legacy 312

“As part of its annual tradition, Nike and Jordan Brand are set to honor the Chinese New Year with a special collection of sneakers.

For 2025, celebrating the Year of the Snake, Jordan Brand has seven distinct models that blend cultural significance with modern sneaker design. Previous Chinese New Year collections, such as those for the Year of the Dragon, have seen tremendous success, setting high expectations for this year's lineup… The Jordan Brand Chinese New Year 2025 Collection will release in Spring 2025 through Nike and select Jordan Brand retailers online and in-store.” —SoleRetriever, June 6th, 2024

Mens AJ1 low og
Tear-away snakeskin swoosh

Material Features:

• Nappa Leather Underlays

• Subtle Pearl Finish Leather Overlays

• “Tear-away” Translucent TPU Snakeskin Ripstop on Swoosh and Tongue

• Custom Iridescent “Snake Eyes” Gel Wings Heel Logo

• Translucent Outsole

“The Air Jordan 1 Low OG “Year of the Snake” kicks off with a clean “Summit White” leather base that serves as the perfect canvas for the shoe’s standout details. Metallic silver overlays give the silhouette a sleek and futuristic touch, elevating its visual appeal while maintaining a timeless elegance.

Adding a touch of vibrance, the iconic Swooshes come dressed in a brighter, eye-catching hue, providing a striking contrast against the white and silver tones. An off-white midsole rests atop a semi-translucent outsole, blending vintage charm with a modern twist.” — StupidDope, December 2024

Womens AJ1 Low SE

Material Features:

• Nappa Leather Underlays

• Rainbow Iridescent Leather Overlays

• Nylon Snakeskin Ripstop on Swoosh and Tongue

• Embroidered Wings Heel Logo

• Translucent Outsole

“Jordan Brand is celebrating the Year of the Snake in Spring 2025 with a stunning release of the Air Jordan 1 Low SE Women’s CNY “Year of the Snake.” This limited-edition sneaker blends elegance and fierce energy, making it a perfect addition to the collection of Jordan lovers this season.

The shoe features a Phantom white body, complemented by iridescent white textures that add a soft shine with every movement. A subtle blend of Football grey on the tongue introduces a cool, slightly blue hue that adds dimension to the design. The Swoosh and tongue are detailed with a snakeskin-like pattern, giving it a luxe and exotic feel that ties in with the theme of the Chinese New Year.” —House of Heat, December 2024

Mens AJ11
Tear-away snakeskin rand

Material Features:

• Nappa Leather Upper

• Embossed Iridescent Black Leather Rand

• “Tear-away” Translucent TPU Snakeskin Ripstop Rand Overlay

• Iridescent Outsole

• Custom Numbered Woven Inner Tongue Label: “[0001 / 8888]” Pairs

“To celebrate the Year of the Snake, we turned down the temp to create this cold-blooded take of the iconic AJ11. The original marked a historic time in MJ's career: his return to basketball. While rocking the AJ11, he won 72 games and a title in his first full season back. Talk about ice cold. Complete with tumbled Summit White leather and snakeskin-textured overlays, this play on Tinker Hatfield's original design honors the Jordan legacy and celebrates the Lunar New Year. A contoured mudguard wraps the entire shoe with a glossy sheen, providing durability with sleek distinction. With full-length Nike Air cushioning for comfort and that classic AJ11 outsole, this untamable sneaker brings style that bites.” —Nike.com

woMens AJ5
Tear-away snakeskin tongue

Material Features:

• Nubuck Upper

• Iridescent Rainbow Leather Top Eyestays

• Iridescent Rainbow Reflective Tongue

• “Tearaway” Translucent TPU Snakeskin Ripstop Tongue Overlay

• Rainbow Midsole Flame

• Translucent Tinted Outsole

• Custom Numbered Woven Inner Tongue Label: “[0001 / 5188]” Pairs

woMens LEGACY 312

Material Features:

• Pigmented Leather Upper

• Suede Overlays

• Snakeskin Emboss Mesh Tongue and Collar

• Nylon Snakeskin Swoosh

• Iridescent Plated TPU Heel

• Translucent Tinted Outsole

Mens Stadium 90

Material Features:

• Pigmented Leather Underlays

• Nylon Snakeskin Ripstop Overlays + Tongue

• Embossed Iridescent Black Leather Swoosh

• Translucent Tinted Outsole